[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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Americans are still encouraged to maintain social distancing, so for yet another week, the top 50 most-viewed YouTube channels in the US reflect a homebound world. News, music, and content capable of entertaining young children continue to be highly-trafficked categories among American YouTube viewers. In particular, kid-friendly channels continue to pace the field, with the digital home of a Ukranian-born six-year-old leading the pack.
For the second week in a row, Kids Diana Show is #1 among American YouTube channels. Over seven days, the toddler vlog received 867.3 million weekly views, providing it with a slim lead over the USA’s second-most popular YouTube hub, Cocomelon – Nursery Rhymes. That Californian destination, which delivers animations to YouTube’s youngest viewers, reeled in 838.9 million weekly views over our latest measurement period.
The third channel up in our American top five is Vlad and Niki, which has fallen off a bit since its brief spell at the top of this chart last month. The Floridian family vlog may not be #1 anymore, but its latest weekly total of 673.4 million views is still quite serious. Though Vlad and Niki is more than 160 million views behind the #2 spot, it is still closer to #2 than #4, since there is a drop of about 210 million weekly views down to Like Nastya, which earned 461.6 million weekly views and a now-familiar fourth-place finish.
Movieclips rounded out an American top-five that was unchanged from the previous week. The Fandango-owned motion picture repository snagged 375.7 million weekly views in our latest US chart, which was good for a week-over-week viewership increase of 4%.
In 2020, a lot of annual traditions have been forced into postponement by the COVID-19 pandemic, but while the virus can take our sport championships and movie releases, it can’t take our Shark Week.
The latest installment in Discovery’s yearly presentation of shark-themed content occurred between August 9 and August 16, and some YouTube creators managed to capitalize on the long-awaited selachian tentpole. One of those creators is Mark Rober, a former NASA engineer who conducted a daring experiment in which he entered a cage in an attempt to figure out whether sharks inherently crave human blood more than fish blood.
The video was Rober’s first since May. While he often takes hiatuses from his YouTube channel, this one was especially significant, since he had recently generated media attention thanks to a course of science classes he offered to his viewers during the COVID-19 pandemic. His underwater return to YouTube needed only a week to pass 20 million views, and it paid big dividends for his channel. In our latest US-only charts, Rober’s channel reached 43rd place, nearly tripled its week-over-week viewership, and counted 59.7 million total weekly views. Now I’m wondering how he can manage to top that during Shark Week 2021.