Talent agency CAA has added to its digital fleet today with the signing of lifestyle creator Kristin Johns.
The Baton Rouge-born creator counts 614,000 YouTube subscribers, and has created sponsored content alongside Sephora, Marc Jacobs, and Anthropologie. Johns is also an aspiring entrepreneur as the founder of lifestyle brand and media company Kristin Made, which vends apparel, accessory, and home and garden products — including $48 rattan bags, a $25 candle set, and $64 sweatshirts.
On her channel, Johns shares beauty, fashion, home decor, and recipe videos. Johns is also the wife of fellow creator Marcus Johns, with whom she operates a shared channel called Marcus & Kristin (378,000 subscribers).
Johns will continue to be managed by Clayton and Kyle Santillo at Scale Management, and repped by attorney Ashley Silver.