Welcome to TopBuzz Creator Spotlight, where we’ll be profiling a handful of notable creators who are expanding their distribution prospects onto TopBuzz — a two-year-old content aggregation app owned by Chinese mobile giant Bytedance. Even in a crowded platform landscape, TopBuzz offers discovery and revenue prospects that these creators describe as irrefutably additive.
Twenty-year-old London-based YouTube star Johnny Carey has amassed a sizable audience of 431,000 subscribers thanks to his comedic sketches and rants that expressly encapsulate U.K. culture — perhaps most notably Year 7 Vs. Year 11 At Sleepovers (3.7 million views) and How To Be A Roadman (1.4 million views).
And Carey, who is now pursuing digital content as a full-time career, has looked beyond his YouTube channel in recent months after learning about news and content aggregation platform TopBuzz from a fellow creator, Nikolas Omilana. Carey says that the biggest benefit of distributing his videos on TopBuzz — including Types Of Students In Secondary School and Types Of Roadmen — is that he’s able to monetize without the need for a multi-channel network or any middleman of sorts.
We sat down with the burgeoning creator to discuss how he got his start on YouTube, his breakout video, and how he comes up with new ideas.
Tubefilter: What inspired you to become a YouTuber?
Johnny Carey: I think I’ve always had a passion for making videos, way before I was a YouTuber. When I was younger, I was always making short films with my friends, so when I saw I could make short skits to entertain people on YouTube, I gave it a go — and it seems to be working well so far.
TF: Did you have a breakthrough moment on your channel?
JC: I feel like I’ve had a couple breakout moments, but the biggest one that I can remember was when I posted How To Be A Roadman! (Year 8 Edition). [‘Roadman’ is a slang term in the U.K. for a drug dealer or other criminally-inclined figures who lurk on city streets.] At the time, I think I had around 16,000 subscribers. I released the video thinking nothing of it, and then, three days later, I had gained around 40,000 subscribers and the video had clocked 400,000 views. That was my first proper breakthrough moment on YouTube. It was so out of the blue; you never know what people are going to click on.
TF: Why do you think you have been able to amass a substantial audience in a competitive field?
JC: I think the reason people enjoy watching me is because I try to be relatable to U.K. audiences since 90% of my viewers are from here. Being from the U.K. myself, I try to make jokes and create skits that people from the U.K. will especially relate to or understand. I don’t know many other U.K. skit YouTubers; most of them are from America.
I also put a ton of effort into my content — otherwise, people aren’t going to stick around. You can’t just clickbait your way to success. The content has to make people come back for more, and I’m very fortunate that it has enabled me to make being a creator my full-time job.
TF: How do you come up with new video ideas?
JC: To be honest, I’m not even sure how my brain thinks of all the random stuff that ends up in my videos, so I couldn’t tell you. When I started out on YouTube, I used to use the Types Of… format a lot, and then just jot down examples in my notes and improvise while filming.
Now, since my channel has grown, I feel like I have a duty to put more effort into my videos. So now it’s a process of conceiving an idea, jotting down examples, and then spending hours scripting them word-for-word — agonizing over whether they are funny enough. One video that I really enjoyed making recently was If Roadmen Were In Horror Films because I enjoyed re-scripting certain films to fit my character.
TF: Do you have any plans for new content ventures or business opportunities as you continue to expand your audience?
JC: In regards to new content, I would like to do more real-life stuff. However, I know that a lot of people are doing that at the moment. I also like the idea of vlogging, but England is very different from L.A. — meaning that my vlogs would probably be very boring. So maybe I should just stick to skits.
TF: How did you hear about TopBuzz, and why did you ultimately decide to partner with the company?
JC: I heard about TopBuzz from another YouTuber, Nikolas Omilana. The reason I decided to team up with them is because I think it’s a great platform for young audiences to earn money for content that they might not usually be able to on YouTube.
TF: What have been the biggest benefits of working with TopBuzz thus far?
JC: I have seen a marked growth in my revenues because TopBuzz pays per clicks. It’s also another venue to share my content, so I’m sure it’s broadening my audience, and sending more people over to my YouTube channel.
TF: What features does TopBuzz offer that differentiates it from other platforms?
JC: One feature I really like on TopBuzz is the fact that content is categorized at the top of the page. You can simply click on what kind of content category you would like to watch, and then browse from there. The second thing is that you can get paid no matter how big you are; it all comes down to content and clicks. You don’t need major networks to pay you — it all comes down to you and your content.
This Creator Spotlight is brought to you by TopBuzz. TopBuzz is a distribution platform that uses powerful AI and algorithms to help creators and publishers discover new audiences for their content. If you’re interested in monetizing your content join TopBuzz for free. Take the AI-powered app for a spin and see how your customized feed improves with every touch. Download TopBuzz for iOS or Android.