Reelio’s platform, which is informed by data science and proprietary technology, will be added to Fullscreen’s suite of influencer marketing tools, which it offers to its partners on both the brand and creative sides of the online video business. Pete Stein (pictured above), Fullscreen’s general manager, is overseeing the acquisition.
“The integration of Reelio’s platform into our network brings us one step closer to building a complete solution for the future of brand marketing, which we believe will be social-first and content-driven,” Stein said in a press release. “The strength of Reelio’s data, technology, and team will be a huge asset to our company, and we’re excited to work alongside them as we continue to enhance our influencer marketing offerings.”
Reelio has previously been funded by a seven-digit seed round in 2014 and a $5 million Series A in 2015. Bolstered by that backing, the company launched several additions to its platform, including a division based around cause-based campaigns and another that asks marketers to sponsor the passion projects of creators.
Fullscreen, meanwhile, is not the online digital company to boost its business by making an acquisition in the influencer marketing world. In 2015, Twitter picked up social media “matchmaker” Niche; a year later, YouTube acquired influencer marketing company FameBit.