GoPro has just made it easier for marketers to get a hold of adventurous, inspiring video footage. The action camera company has launched GoPro Licensing, a platform where marketers can license hundreds of the high-definition, first-person videos of sports, action, and wildlife that have defined GoPro’s brand over the last several years.

GoPro Licensing will contain over 600 videos at its inception. GoPro struck deals with amateur and professional videographers alike to stock these initial clips on the Licensing platform; the action camera brand plans to keep adding new content as well. Marketers can search for and preview videos, and license them starting at $1,000, depending on the scope of the use and distribution of the piece.


“We’ve gotten calls almost daily from creative agencies, TV networks and film studios that want to use our content,” GoPro’s Head of Programming Adam Dornbusch said to AdWeek, who originally reported the story. “This is going to stay at a very premium level. If you are looking for top-shelf content, this is the platform.”

It only makes sense, then, that GoPro would create a destination for marketers to turn to when they don’t want to invest huge chunks of money into developing and producing their own video shorts or spots. David Karnstedt, CEO of branding consultancy Quantifind, told AdWeek brands could save thousands on production and creative costs by using GoPro Licensing, which will in turn create a new revenue stream for GoPro.

“I believe licensed video is another step in the evolution of user-generated content in brand marketing,” Karnstedt explained. “There is a significant demand from marketers for quality video content, and with proven economic models from [periphery incumbents like Getty Images and Shutterstock], I believe this new market could be a significant value-creation event for GoPro.”

You can learn more about GoPro’s new licensing platform via the company’s official blog.

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