Joan Lunden has created a new online video destination specifically for breast cancer patients and their supporters. The former host of ABC’s Good Morning America launched the video subscription site Alive with Joan, using the Tapp subscription television platform.
Lunden, who is a breast cancer survivor herself, decided to make Alive with Joan a year after her triple-negative diagnosis. The $9.95-per-month subscription site includes information relevant to breast cancer patients, including how to break the news to friends and family and how to shop for wigs. Lunden said 15% of the revenue from Alive will be donated to breast cancer research.
The Susan G. Komen Foundation and Breast Cancer Research Foundation helped Lunden launch Alive with Joan, and Ford’s Ford Warriors in Pink organization is a main sponsor for the subscription site. Lunden’s Los Angeles-based daughter Sarah Krauss is the producer for her mother’s video-based venture.
Subscribe to get the latest creator news
Lunden said YouTube approached her about making a channel on its site which would cover breast cancer topics. However, she said she wanted a more dedicated site where cancer patients felt comfortable sharing their stories and connecting with each other.
“I want to create a community for women who feel like they’re going through this alone,” Lunden explained to Variety. “There are 3.5 million (breast-cancer) survivors in the U.S. When you get to that stage, you need hope – you need community.”
“Joan has been a source of education and inspiration for millions of people living with a breast cancer diagnosis, and we’re honored to be a part of this groundbreaking channel,” Susan G. Komen President and CEO Judy Salerno said.
You can sign up for Lunden’s breast cancer subscription service on Alive’s site.
