Marriott International will bring more movies and TV shows into guests’ hotel rooms. The hotel chain has partnered with Netflix to bring in-room video streaming to six of its U.S. establishments.
Marriott had previously tested Netflix and Hulu streaming in eight of its American hotels. Now, Netflix subscription and streaming access is available in San Jose Marriott, Princeton Marriott, Dallas/Fort Worth Marriott Solana, Newport Marriott, New York Marriott East Side, and Bethesda Marriott Suites.
Six more hotels will offer in-room Netflix support by the end of summer 2015. These establishments will include San Francisco Marriott Marquis, Anaheim Marriott, Atlanta Marriott Marquis, Dayton Marriott, San Juan Marriott Resort & Stellaris Casino, and Marriott Marquis Washington, D.C. Marriott hopes to provide in-room Netflix to 100 of its U.S. hotels by the end of 2015, with almost all of its 300 establishments running the service by the end of 2016.
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“Our collaboration with Netflix responds to changing consumer preferences in the way our guests access and watch content, while recognizing the leading role Netflix is playing in driving this transformation,” said Matthew Carroll, Marriott’s VP of brand management, in a statement as reported by Variety.
While the financial terms of the deal weren’t disclosed, the agreement between Netflix and Marriott makes sense. Marriott has had its eye set on the future of entertainment for a while now. The hotel chain launched a digital video studio in fall 2014 and has been steadily investing in both short-form and long-form content for the enjoyment of consumers. Marriott’s content studio even won the Brand of the Year award from MIPTV for all its branded entertainment projects.
Marriott claims up to 26% of its guests in a few of its hotel locations use internet apps on in-room TVs, with many choosing Netflix.
