Holmes is a Georgia native who describes herself on her YouTube channel page as “makeup and hair obsessed.” Repped by Scott Fisher of Select Management Group, the 23-year-old vlogger is popular for not only her videos on beauty and fashion, but also her daily routine, product haul, and DIY and home decorating clips. Since uploading her first video in 2012, Holmes has garnered over 946,000 subscribers and more than 63 million total video views.
“My channel has always focused on all things girly!” Holmes explained in a release. “As I’ve grown-up, I’ve started to focus on other things in my life including relationships and home decor. Kin Community is the perfect partner for me to expand my content and continue to grow my audience.”
“At Kin, we strive to find creators who are on the cutting edge in the women’s lifestyle space,” said Jennifer McDonnell, Kin’s Vice President of Partnerships, in a release. “Casey’s channel has the unique voice and creative style we love and are ecstatic to welcome her to the network as our partner.”
Holmes joins several other well-known YouTube creators who are part of Kin’s network. Rosanna Pansino (who was just featured in a new web series from home retail store Wayfair) is partnered with Kin, as are Ann Reardon and Lauren Riihimaki (aka LaurDIY).
Kin’s website claims its entire creator network reaches more than 33 million YouTube subscribers and has garnered 435 million+ collective video views.