Juniper Research has some new findings which support the ever-growing popularity of video streaming services. The UK-based mobile and online research firm believes that by 2019, the number of global streaming video subscriptions will triple to reach 332.2 million accounts.
In its recent study, Juniper notes how the 332.2 million global subscriptions is a significant jump from 2014’s 92.1 million video service subscriptions. The total revenue generated from these subscriptions accounts will hit almost $32 billion by 2019, up from 2014’s nearly $8 billion. The research firm also predicts ad dollars spent on these subscription services will almost quadruple by 2019, with IPTV subscriptions (like AT&T’s U-verse or CenturyLink’s Prism) growing more than 70% by the same year.
“We believe demand for high quality video delivery and viewing experiences will drive the uptake of large screen sizes, as well as the cost effective methods of turning ‘dumb TVs’ smart via USB sticks and the like,” said Juniper analyst Sam Smith to StreamDaily. Smith also explained how the introduction of more video-on-demand services will result in consumers having “more than one subscription per household.”
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Smith clarified Juniper’s research did not include any data from China due to complications with that country’s streaming laws. However, the analyst believes both Japan and South Korea will have massive impacts on VOD growth in Asia due to the countries’ high-quality broadband. And should Netflix actually manage to break into the Chinese market, global streaming video subscriptions will only continue to grow.
You can sign up to download the streaming video subscriptions research on Juniper’s website.
