Vice‘s house style, which is edgy, brash, and rule-breaking, tends to appeal to men more than women. With its latest project, though, the news company is hoping to buck that trend. As reported by The Hollywood Reporter, Vice has announced Broadly, a channel aimed at female viewers.
Broadly will serve as a foil to the typically male-skewing content on other Vice channels. THR’s report notes three web series that will be included in the channel’s library. There’s A Day in the Life, which will profile women in professions like dancing and bullfighting; Style and Error, which will explore the world of high fashion; and How (Blank) Found Feminism, in which famous figures will explain why they decided to start calling themselves feminists.
The new channel will be led by Shanon Kelley, who will serve as publisher, and former Jezebel writer Tracie Egan Morrissey, who will be the channel’s director of content. “If you look at the current landscape of women’s media, it is purely reactionary,” explained Kelley. “Blogs are either reacting to the news, gossiping about celebrities or discussing the latest beauty and fashion trends. No one is telling original stories that women specifically relate to. For Vice, it is in our DNA to provide original, story-driven video content and speak to a millennial audience.”
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Broadly will join other recently-launched Vice ventures, such as its food-centric offering Munchies, its Vice Sports vertical, and its Vice News channel. According to a video from the Huffington Post, Broadly will debut sometime in the spring.