Marriott International has a shiny new award to brag about thanks to its online video initiatives. The global hotel and hospitality chain was awarded the 2015 Brand of the Year award from Marché International des Programmes de Télévision (MIPTV) for Marriott Content Studio’s branded entertainment projects.
MIPTV’s award recognizes Marriott’s efforts to integrate video into their marketing and content strategies since the formation of the company’s digital studio. The Brand of the Year award will take Marriott International’s VP of Global Content Studio David Beebe and some of the Studio’s talent and a producer to France on April 14, 2015. There, the two executives will lead a MIPTV keynote speech for the MIP Digital Fronts program.
After launching its online video studio in September 2014, Marriott moved quickly to land deals and create content to reach younger, more digital-savvy travellers. The first few projects included the Year of Surprises web series in honor of the hotel chain’s 30th anniversary, a short film deal with YouTubers Jack and Finn Harries of JacksGap, and a Snapchat-focused, interactive series with analytics company Naritiv and a few digital stars like Brittany Furlan and Casey Neistat. More recently, Marriott Content Studio has produced a short film called Two Bellmen and launched Gone, a travel lifestyle publication published exclusively on blogging site Medium.
The Brand of the Year award from MIPTV should promote Marriott’s current digital projects and help solidify the hotel company’s place as a burgeoning contender in the online video world.