Expect to see and hear a lot more Vevo in your media. The music video hosting company has hired Stacy Moscatelli as its Vice President of Marketing.
Moscatelli will be in charge of Vevo’s consumer marketing and branding pushes, overseeing everything from publicity to social media to events. She will also lead the company’s Creative Services team, and collaborate with its Product Marketing and Commercial Marketing teams to keep the company’s branding and marketing goals cohesive across the board.
Prior to Vevo, Moscatelli was Vice President of Marketing and Brand Strategy for Bedrocket Media Ventures (which savvy online video viewers will recognize as the company behind the sports-oriented YouTube channel NetworkA, an investor in What’s Trending, and a producer or backer of a number of other digital media initiatives). Before that, the executive spent over 13 years with Turner Broadcasting, first focusing on public relations and marketing initiatives for Cartoon Network and then spending her last 11 years at the company with Adult Swim.
“I enjoy building brands that don’t take themselves too seriously and that are willing to have fun and take risks,” said Moscatelli on Vevo’s blog. “I see so much opportunity in Vevo and look forward to building a rapport with music fans around the world. I’m ready to turn up the volume a little.”
“I’m thrilled to welcome Stacy to lead and further develop our consumer marketing efforts,” said Vevo’s President and Chief Executive Officer Rio Caraeff. “Stacy’s track record of building groundbreaking media brands is the right cultural fit for Vevo. With Stacy’s guidance, Vevo’s brand will continue to evolve and help us further strengthen ties to our viewers.”
Moscatelli will work out of Vevo’s New York City headquarters, reporting directly to Caraeff.