A well-established music distribution company is offering its partners “YouTube Money.” TuneCore, which helps its users distribute their music on iTunes, Amazon, and other digital retailers, has launched a program that looks to monetize unlicensed music use on YouTube.
As noted in a report by Billboard, TuneCore’s YouTube money program allows users to choose which of their songs they want to track on YouTube. TuneCore then monitors those tracks and finds videos that use them without license. The infringing videos are then monetized, and any ad revenue they gain is deposited into the artist’s TuneCore account.
“As YouTube’s importance as a point of distribution increases, we want to ensure Artists are receiving the full benefits,” said TuneCore CEO Scott Ackerman in a statement. “With YouTube Money, we’re confident TuneCore can help artists by collecting the YouTube revenue artists have earned while artists can focus on what’s most important–making music and getting their music out to the world.”
The YouTube Money service responds to a demand for oversight on YouTube. According to a survey from TuneCore, its artistic partners find YouTube to be the third most important platform for music distribution, behind iTunes and Spotify. Therefore, expect many of those artists to take advantage of the YouTube Money they now have their disposal.