Must-Watch Music Videos: Secretive Newcomer Ráj Impresses With ‘Ghost’

By 09/24/2013
Must-Watch Music Videos: Secretive Newcomer Ráj Impresses With ‘Ghost’

[Editor’s Note: Two major trends have emerged in the recent history of new media: 1) Music videos are the new music and 2) YouTube is the new MTV. With that in mind and to keep you up to speed with the greatest and latest in this online video category, Tubefilter has partnered with INDMUSIC, YouTube’s largest independent music network, to bring you at least one must-watch music video every week. Turn up your volume and we hope you enjoy the analysis, sites, and sounds. For more Must-Watch Music Video installments, click here.]

 Very little is known about upcoming new artist Ráj, but by releasing music and visuals for this solitary track and letting them speak for themselves, he has made “Ghost” simply astonishing.  Keeping in line with the persona the artist has created, the video is thought provoking and striking.  Shot on location in Budapest, the visuals are as visceral and haunting as the music.  The sample of the child’s voice at the intro, as the camera jumps around the bleak, grey city, is particularly arresting. The credits list cinematographer Mishka Kornai, who certainly deserves much of the credit (along with director Everdream) for this engagingly beautiful (and slightly NSFW) video.

Ráj clearly stands out from much of the new music out now, and as more information becomes available and more releases hit the blogs, he’s sure to garner additional attention.  Until then, keep his Soundcloud page on your radar and don’t bother clicking on that attractive Tumblr link on the YouTube video.  The good thing about the dearth of information available on Ráj is that we do know he’s extremely talented, so anything else that comes out from him is likely to be just as good, if not better.  But if you’re getting antsy or curious, Twitter may provide some solace.

Arshan Sadri is the Channel Manager at Brooklyn based, INDMUSIC, YouTube’s largest music Network. He got his start booking comedy and music at the University of Maryland. On weekends he refuses to travel above 14th street, likes to run, and plays in two bands that are just ok.

INDMUSIC is YouTube’s Largest Music Network, allowing independent music content creators to monetize their YouTube views without sacrificing creative control or rights to their content.