[Editor’s Note: Two major trends have emerged in the recent history of new media: 1) Music videos are the new music and 2) YouTube is the new MTV. With that in mind and to keep you up to speed with the greatest and latest in this online video category, Tubefilter has partnered with INDMUSIC, YouTube’s largest independent music network, to bring you at least one must-watch music video every week. Turn up your volume and we hope you enjoy the analysis, sites, and sounds. For moreMust-Watch Music Video installments, click here.]

Ever wake up from a night of partying and feel like you’ve lost something? Maybe it’s an object. Or a person. It might be something intangible, like how you really need to get through the next day, or maybe it’s just a thing that’s missing. It could be an emotion that you can’t put your finger on. But you know it’s out there. Somewhere.

Well I’ve been there. And just in case you haven’t, the guys from Antennas Up have put together a brand new video that might shed some light on that complex state of internal affairs that I think I’ll refer to as “Unicorning.”

It’s when you wake up as if you’re in some Kafka-esque reality where your head doesn’t feel like your own and you search high and low for something and you’re not actually sure what that something is, but when you find it, it makes you about as happy as you would be if you were a heteronormative male unicorn in a room full of ballons partying with conventionally attractie females. At least that’s my read on it.

Coming On‘ is the newest video from the Kansas City indie rockers and it feels like a pretty accurate representation of what the group is going for in all of their endeavors, because if you can’t have some fun while pretending to be a unicorn then you probably have no place in pop music.

It’s a whimsical party with a bit of magic that perfectly fits the up beat vibe and if you dig it, be sure to download (free stream also available) Antennas Up’s new album, The Awkward Phasehere and check out some tour dates here.

Arshan Sadri is the Channel Manager at Brooklyn based, INDMUSIC, YouTube’s largest music Network. He got his start booking comedy and music at the University of Maryland. On weekends he refuses to travel above 14th street, likes to run, and plays in two bands that are just ok.

INDMUSIC is YouTube’s Largest Music Network, allowing independent music content creators to monetize their YouTube views without sacrificing creative control or rights to their content.

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