Discovery Channel to Acquire Revision3?

By 05/01/2012
Discovery Channel to Acquire Revision3?

Revision3 may be in acquisition talks with the Discovery Channel.

Rumors are a-flying after TechCrunch reported that a deal between $30 million and $40 million could close as soon as this week. This puts the acquisition in the range of what YouTube paid to acquire NextNewNetworks.

Tubefilter reached out to a representative from Revision3 who declined to comment.

Although Revision3’s revenues are not publicly disclosed, the company has reported 53% growth of ad-based revenue in 2011, and a video view increase of over 350% to 800 million views, thanks in large part to key Revision3 talent acquisitions with sizeable audiences, like Epic Meal Time,TechnoBuffalo, and Soldier Knows Best Recent partnerships with The Philip DeFranco Show and Vin Di Bona’s Cute Win Fail.

Over the past year, Revision3’s average deal size increased by more than 80%. Advertisers like Ford, Doritos, EA, Verizon, Sony, and more helped contributed to the growth, as well as branded product partnerships with distributors like J&D’s Foods.

Watch Revision3 CEO Jim Louderback speak at tomorrow’s IAWTV Leadership Luncheon at the Digital Content NewFronts, or come ask him in person at Tubefilter’s Multi-Screen Mixup on May 16 in New York.