It’s time to get your DanceOn.
America’s Best Dance Crew‘s D-trix
will judge is executive producing a new weekly interactive dance competition show, D-trix Presents Dance Showdown, featuring YouTube’s biggest names battling it out for the title of ‘Dance Showdown Champion’ and $25K. Contestants include Obama Girl, Hannah Hart, Tay Zonday, ItsKingsleyBitch, xJawz, and Good Neighbor.
The show debuts today on YouTube Original Channel DanceOn, the global entertainment network for dance, championed by superstar partners like Madonna. DanceOn was selected as part of YouTube’s $100 million original content initiative.
The show will also feature So You Think You Can Dance winner Lauren Froderman, the star of E’s The Dance Scene Kherington Payne, 2012’s Superbowl Halftime Show choreographers Napoleon and Tabitha D’Umo, Beyonce’s lead dancer, Bryan Tanaka, and YouTube dancing prodigy Ian Eastwood, who will mentor and choreograph the contestants, for whom audiences will get to vote after the first performance on Thursday, April 19.
“Dance is a staple in today’s mainstream pop culture on television, in video games, and certainly online—so we’re excited to unite YouTube creators and America’s favorite choreographers with an online dance program that puts voting in the hands of our YouTube audience,” said Amanda Taylor, Founder and CEO of DanceOn. “From hip hop to dubstep, viewers will be thrilled by the unique dance routines as well as the trials and tribulations these entertaining personalities face as they compete for the ‘Dance Showdown Champion’ title.”
DanceOn’s lead investors include Allen DeBevoise, CEO of Machinima and Guy Oseary, principal of Untitled Entertainment, and manager to top celebrities including Ashton Kutcher, Penelope Cruz, and Blake Lively.