Veteran reality producer Mark Burnett wants to change the way you watch television.
Mark Burnett has teamed up with technology company ACTV8.ME to enable audiences with an iPhone, iPad, or Android device to interact, socialize, consume, share, and participate in real time, all the while watching his or her favorite TV shows.
In making the deal with ACTV8, Burnett explains, “It has always been my dream to create a deeper and more engaging relationship with the audiences of our shows. ACTV8 enables us to give the audience exactly what they want: interactivity, metadata, behind the scenes views, scoops and insights, social relevance and connectivity. Today’s audience brings a whole new set of expectations from the shows they connect to and embrace. ACTV8 allows our content to take a much more important and relevant position for consumption within the changing lifestyles of our viewers. This breakthrough technology serves to foster a world of New Era TV Networks.”
ACTV8’s “complete global media integration platform” synchronies a user’s mobile device or tablet to any live or recorded video broadcast. It not only provides rich interactive content related to the programming, but also integrates into social media sites.
The growth of DVR adoption has led to a decline in TV ad spot value, and ACTV8’s platform may be able to reinvent the value proposition for advertising around TV properties. By finding a way to marry broadcast and cable television to the two largest social media platforms on the planet, they may have just cracked open the ultimate über-platform.