We’ve explored online video from a ton of angles during our most recent Tubefilter Meetups. We’ve discussed how YouTube and its Partner Program program have opened a clear path to online video monetization. And as we’ve learned from our Beyond YouTube event, advertising revenue share on YouTube is just the tip of the iceberg. Producers are maximizing their online video businesses with their own websites, platforms like Blip.tv, smartphone apps, merchandising, licensing, flavored carbonated beverages and more.

Being a successful online video producer is about being both a creator and a marketer. And in our Social Video on Steroids panel, the experts shared how to engage and drive audiences using best practices in social media marketing and promotion.

Now it’s time to discuss another component of online video.

Join us now, LIVE, as we explore the seedy underworld of “cheating” – a controversial practice among online video producers that may or may not even exist. We’ll be surveying the most ingenious techniques in use to draw more eyeballs to your content and decide whether they qualify as “cheating” or “ingenious.

By discussing and defining “cheating” we can more successfully identify the industry’s best practices in online video distribution. It is our top priority to ensure Tubefilter continues to be a platform for constructive dialogue and a safe environment for opposing views of both attendees and panelists.

From category jacking and bait-and-switches, to alliances and straight-up bribery, we’re going to get answers to the questions above and more from top YouTubers and online video savants Benny and Rafi Fine of The Fine Bros and TheWillofDC.

Many special thanks to King of the Web – a place to discover and reward internet awesome – for making this event possible. And a shoutout to our community sponsors Blip.tv, PlaceVine, and SAG New Media, as well as our media partners NATPE, PGA New Media Council, and WGA New Media.

Another big thank you to Stickam for live streaming the event and Snap Yourself! for bringing the super sweet photo booth.

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