Mondo Media, the force behind online animation sensation Happy Tree Friends, scored an original channel as a part of YouTube’s announcement on Friday.

The new channel, New Animators, will focus on Mondo Media’s core audience of teens and young adults. Mondo’s hugely successful animation shows have helped its YouTube channel amass 1 billion total upload views (996,630,260 currently, with an additional 4,298,217 in German and 168,858 in Spanish).

“We’ve already been able to amass a really big audience (billion views and counting) on YouTube around hit properties like Happy Tree Friends and Dick Figures,” John Evershed, Mondo Media CEO, told Tubefilter. “Being part of the new YouTube Original Channels program will help us to launch more new, higher quality shows on a regular, higher frequency basis—all key factors in success on YouTube. Couple this with the Google TV announcement and it’s pretty easy to see how this lays down the tracks for us to realize our vision of a global animation channel for teens and young adults.”


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