Maker Studios made out big with YouTube’s big announcement last night revealing its first wave of original channels.
Maker Studios was one of the big winners with three original channels—the most channels awarded to any producer. Of the 96 original channels announced yesterday, most only received one; only six other producers were given three channels: Bedrocket Media, BermanBraun, Clevver Media, Demand Media, Electus, and IconicTV.
YouTube has committed over $100 million dollars for its latest content initiative, tapping A-list producers and top talent to create premium content. Yet unlike many of the new Hollywood-focused channels blessed by YouTube, what Maker founders Dan Zappin, Lisa Donovan, and Ben Donovan have created along with talent co-founders KassemG, Michael Gallagher, Shay Carl, and many others is something built from the ground up.
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“YouTube itself has changed the world, some individual videos on YouTube and certain YouTube Partners have impacted the world, and now whole networks and mini-networks on YouTube can continue the trend,” Will Keenan, a Maker exec, told Tubefilter.” As major changes take place and TV goes ‘social’ at the same time that web-video goes ‘network’, soon we’ll be able to lean-back-everywhere and enjoy the ride.”
The three Maker channels:
- The Maker Music Network, which will offer high quality music content through a community of artists, music lovers and additional talent.
- The Moms’ View, which will provide all moms a place to go to find content they can relate to.
- Tutele, which will offer bilingual cultural programming to supply the increasing demand for content by Latinos—the first ever global online bilingual original-programming network.