San Francisco-based creative studio Seedwell snagged an original channel from YouTube, who announced its first slate of Original Channels yesterday.

You may remember Seedwell from Tubefilter’s San Francisco meetup about demystifying viral videos this summer. Seedwell’s new channel, American Hipster, will explore pop culture through the lens of hipsterism, that ironically popular movement built on not being popular.

“Having YouTube support Seedwell’s production of regular content allows us to focus on what we do best – creating videos that people love to watch and share,” Beau Lewis, Partner and Head of Business at Seedwell, told Tubefilter. “This is also a great opportunity for our business; we believe the upside of online video advertising has yet to be fully realized and YouTube will play a key role in its evolution. We’re excited to be a part of it.”

The channel is scheduled to launch in April 2012 and feature three weekly shows:

  • Max Movie Reviews, a Hollywood movie review show hosted by a funny, talking hipster baby (starring Maximus The Baby)
  • Les Hip, a weekly vlog-style roundup of pop trends and celebrity news hosted by two hilarious, ranting San Francisco hipsters (starring Robert Denning and Erika Shumate)
  • American Hipster, the flagship show for the channel (hosted by Paavo Steinkamp), a traveling documentary-style series that explores contemporary hipster culture first-hand in multiple cities across the country

“It’s really exciting to see YouTube work with a variety of content producers including people like us who have been dedicated to the YouTube platform since its inception,” said Peter Furia, Partner and Head of Creative and Marketing at Seedwell. “YouTube has always been the best site for social video and we’re looking forward to being a part of building even larger dedicated audiences around this latest influx of high quality video content. We, of course, encourage people who are interested in American Hipster to subscribe to the channel on YouTube, and follow its shows’ Facebook pages and Twitter accounts.”


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