Fred is the most subscribed-to channel in YouTube’s history; he tops Tubemogul’s Top 50 with over 188 MILLION views.  Last month alone, his shtick saw around 19 million sets of eyeballs.

So, why is Fred the most famous guy you’ve never cared to know more about?

(How long did you last?)

Inanity has reached a pitch not known before: last night, Fred took the stage on Nickelodeon’s iCarly.  The move highlights Nickelodeon’s recognition that cross-pollination in similarly annoying videos can’t hurt.



Yeah — pretty bad — but the decision is not to be disparaged. David Sarno of the LA Times calls this move a “colossal meeting of tween titans” and, indeed, an important demographic those tweens are.  I can’t defend their collective taste, however.

I’ll save a discussion about the mind-numbing media that’s marketed to our impressionable youngsters for another outlet.

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