To me, the notion doesn’t sound so novel. I know a handful of Bloggers-in-Chief, but when NBC News runs a story (seamlessly embedded below) about the 76-year-old CEO of Marriott who writes blog posts by hand because he never learned to type, I’m reminded of the transformative power of new media.
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It’s enabled a new age of creative innovation in arts and entertainment and, also, a world in which dialogue, transparency and trust have become incredibly effective marketing tools for some of the oldest, and most respected, consumer brands. It doesn’t get much better than that.
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