For Your Imagination, the new media studio with interest-based programming like The Green House and DadLabs, shows another valuable competency with the release of TV Guide‘s A Day with the Hiltons.  It’s a six-part online-only series documenting a mother/daughter pair who’ve won an trip to LA to hang with Kathy, Paris, and Nicky, thanks to a giveaway from momma Hilton’s fragrance (which smells like shame masked by a strong scent of self-satisfied privilege). 

Well-established brands like TV Guide are certain to seek branded video content at an increased pace,### and FYI’s ability to match the style and character of the brands they serve will certainly prove valuable; FYI also produces IFC’s LunchBox. The costs of building in-house production, especially for projects as short as The Hiltons, are certainly prohibitive to internet brands that need professional video fast; I see FYI taking a leading position in a quickly emerging production services market. 

As for the first installment of this shill of a reality series, really?  Kathy Hilton is a “phenomenal mother and role model and business woman.”?!?! I thought the Hilton’s were generally regarded as a bunch of obnoxious, narcissistic, drunken socialites, but look, they’re respected by some nice Clevelanders!   I didn’t realize people like these actually existed.  Maybe it’s all a hoax.

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