They’ve excelled at spreading the word with bewildering vagary, but what exactly is Moblogic, the brand-new brain-child of Wallstrip producers, host, and CBS?  Well, I’m not sure I can describe it succinctly just yet, but I dig it, and not just because I met host Lindsay Campbell yesterday…

First things first, the page design is right on: a clearly labeled headline video beside easy-access tools for those of us who wish to promulgate and, below, more ways to explore and interact. ###

But design is design.  How’s the show, you ask?  Moblogic doesn’t reshape the wheel, but it does smooth its edges with well researched and written, fun-lovin’ and (kinda) funny non-news.  Instead of regurgitating the same ceaseless headlines, Moblogic digs behind them on a daily basis. Today’s topic?  What’s the real story behind Florida’s non-primary.  Informative, relevant and provocative.  Good stuff. 

The hand of Wallstrip‘s creators is ever apparent. Moblogic‘s charm is in Wallstrip’s ingredients: a tight, well-researched topic — delivered by a chummy, self-effacing and pretty face — intermixed with wise-cracks sometimes aided by non-relevant pictures.

I like.

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