FYI, Internet-TV is Good for Brands

For Your Imagination is an internet-TV studio that’s just barely a year old, and it’s already behind some of the best video content on the web, including, but not limited to, Patrice O’Neil – Coming Soon (Tilzy Page), Break A Leg (Tilzy Page), DadLabs

(Tilzy Page) and The Shirtless Apprentice (Tilzy Page).  A diverse platter of offerings for sure.  Serving it all up is FYI founder and CEO Paul Kontonis.

Paul has a long and accomplished career of marketing great products, so I believe him when he says he sees a near future in which advertisers gain the recognition they desire through video for the exact demos they target without causing the disruptions that viewers hate.  He sees an integration of brands and shows in a way that maintains creative integrity while engaging consumers.  I recently sat down with Paul to discuss the new business of internet-TV.

 

We’ve seen much of what Paul envisions already taking form.  To varying degrees, brands have become integrated into the shows they sponsor.  As far as I’m concerned, those that do it the least obtrusively leave potential consumers happiest. 

For Your Imagination is a community-conscious creative company that’s just begun to build audiences, attract brands and, most important, create some kick-ass content.