Back in August 2006, VOD Cars had already begun to proclaim itself the “#1 Broadband Car Network with more than 2.4 million viewers.” While there’s no question that the show has been running the “broadband car network” since its launch in September 2005, there’s even less doubt that it will continue to be the auto-vlog leader since the show’s March 2007 incorporation into Next New Networks. Like Channel Frederator, one of the network’s other flagship shows, VOD Cars appropriates found and user-submitted video content into original serials, producing user-based programming that’s more stylized for viewers and more palatable to advertisers than its stated competitors.
Each episode collects clips involving cars. From maintaining and racing them to stealing and lusting after them, from desert drifting crashes to unsung windshield deaths of unfortunate seagulls, it’s cars, cars, cars. Lifted clips are compiled into episodic installments released every few days and last about two to four minutes each. With loud music, quick graphics, and scantily-dressed girls, this is a vlog that definitely knows its demographic. Popular segments from websites like AutoClips and Bullrun are made more popular by getting sliced into one fast-paced, high-energy package. And so do its corporate sponsors, who show brief video ads at the opening of most shows. Video content is derived almost entirely from users, so submissions are more than encouraged. The show is supplemented by a well-rounded blog with photos, news updates, and lively comments, ensuring popularity among enthusiasts.