I can’t dismiss the effort just yet; the announcement of Barely Political’s acquisition by Next New Networks is just over a month old, and we know producers often need time to experiment to catch a groove…not to mention NNN ‘s very strong track record. That said, I’ll offer some unsolicited feedback.
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Barely Political is a brilliant brand name with a built-in marketing tool — the very videos that made it a brand — but the content now associated with the website lacks cohesion. It seems the production team has chosen to experiment with many different concepts without defining an over-arching feel or voice. What kind of content can you find on Barely Political? I’ve watched most of it, and I still don’t know.
What they have is a haphazard collection of unrelated political videos headlined by music videos that are too infrequent and too dissimilar to sustain a regular audience. I suggest that the production team focus on a specific recurring series with recurring talent. I could see this concept and a charming personality built into a headline series…
I appreciate the effort of the Ward Room series, of which there are about three installments, but it feels like an attempt to recreate the Daily Show online which, without a team of Harvard-educated writers, seems unlikely to resonate. And frankly, most of the jokes fall flat.
It seems that creator Ben Relles is best suited for the seemingly time-consuming production of satirical music videos, which should serve as a marketing tool and ancillary for a Barely Political headline daily or weekly series. The production of that show should perhaps be delegated to someone else. This is a red hot concept in dire need of some creative direction.
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