Mario Batali on New Web Series

Food-related internet-TV is all the rage these days.  Why?  Well, for one thing, it’s relatively cheap to produce and, when we’re looking for something to cook or somewhere to dine, we head to the web, obviously.  Video complements our fact-finding experience.  In recent weeks, we’ve seen channels like Le Gourmet and iFoods.tv join the scores of others competing for eyeballs in this competitive space.  (I’m personally drawn to the down-home charm of Grace Piper of Fearless Cooking – Tilzy.TV Page)

Food-themed web TV just got an injection of legitimacy with the arrival of Food Network personality

Batali’s 2-minute segments will join an already robust offering of videos on Serious Eats with a video player powered by Brightcove

Ah, nothing’s more appetizing than a discussion on hamburgers in front of a raw cow sternum.