E! has created a new show specifically for the web and mobile devices,
Ashlan Gorse and Valery Ortiz
“‘E! News Now’ will allow us to bring (breaking) stories to our users as quickly as possible,” John Najarian, senior VP of new media and business development for E! parent Comcast Entertainment Group, tells Variety.
E! News Now can be streamed from Eonline.com
NOTE: Why do TV networks feel the need to create separate, cumbersome “broadband video hubs” with separate dumb names like The Vine? E! should follow the lead of MTV and put easily accessible, embeddable videos directly on its websites. Video can complement text and interactive elements very well–why confine it?
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