There’s been a lot of talk about partnerships and sponsorships lately. Fora.tv teamed up with Pfizer. BeetTV with Blinkx and Newsmarket. These deals are preceded by many others.
Average Betty (Tilzy.TV Page) makes simple dishes entertaining, and Sarah O’Donnell (its creator) seems to be producing the video for her love of the process, but the show is ripe for sponsorship. It’s quick, entertaining and informative, and it drives traffic to a website with ingredients and directions for simple dishes. Hmmmm.
I do have one issue with the show. The Yahoo player’s full-screen toggle sucks and it’s embed code is difficult to find. I wish there were a different player on her website.
Despite the subpar Yahoo Video player, if I were a marketing executive from Mission, I’d give Average Betty a call.
Each week, we handpick a selection of stories to give you a snapshot of trends,…
As major film studios seek deals with directors whose careers began on social media, Sony…
Syracuse University's Center for the Creator Economy has published a report that will make traditional news outlets…
At its annual Made On presentation, YouTube announced several tools that help brands forge partnerships with creators.…
Two weeks after OpenAI announced the hire of Sam Yam as the head of its Creator Product division,…
AI-generated text has become a major concern in classrooms, offices, and publishing houses, but the European…