There’s been a lot of talk about partnerships and sponsorships lately. Fora.tv teamed up with Pfizer. BeetTV with Blinkx and Newsmarket. These deals are preceded by many others.
Average Betty (Tilzy.TV Page) makes simple dishes entertaining, and Sarah O’Donnell (its creator) seems to be producing the video for her love of the process, but the show is ripe for sponsorship. It’s quick, entertaining and informative, and it drives traffic to a website with ingredients and directions for simple dishes. Hmmmm.
I do have one issue with the show. The Yahoo player’s full-screen toggle sucks and it’s embed code is difficult to find. I wish there were a different player on her website.
Despite the subpar Yahoo Video player, if I were a marketing executive from Mission, I’d give Average Betty a call.
These days, with YouTube and TikTok the entertainment space for all ages, one-third of kids…
CAA and TPG want in on the creator economy spending spree, so they're linking up…
On September 14, creator economy professionals will gather in Venice, California to celebrate a handful…
One day before the first match of the 2026 FIFA World Cup, a YouTube blog…
It is indeed a beautiful day on YouTube, because Mister Rogers has taken up residence…
Accenture is making a big move in the creator economy. The global consulting firm, which…