Netflix reportedly plans to move up the launch of its ad-supported tier in order to compete with a similar offering from Disney+.
cpms
- TikTok’s plan to get more agency dollars includes cheap ads
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Netflix’s ad-supported tier is on the fast track, but advertisers are balking at the platform’s asking price
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A Lot Of YouTube Creators Just Disclosed Their Declining AdSense Rates Amid The Coronavirus Pandemic. Most Are Down At Least 20%, With A Few Bright Spots.
Last night, noted YouTube creator and industry thought leader Hank Green put out the call for fellow creators to publicly share their CPMs -- a typically-closely-held figure that refers to the dollar amount marketers pay per 1,000 clicks of an ad.
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YouTube To Reserve Best Space For Advertisers Who Buy In Advance
YouTube will guarantee ad buyers a certain portion of their target audiences and will save its best space for those who buy in advance.
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