youtube podcasts

• YouTube is giving advertisers direct access to “Top Podcasts” across five different categories
• YouTube’s first podcast head is out, but updated audio ads are in

  YouTube is reportedly working on a feature that would let users swap out audio ads. Also, Head of Podcasts Kai Chuk has left the company.

  
• YouTube announces a “Podcasts For You” shelf — and a workshop to go with it

  At Podcast Movement Evolutions, YouTube announced several features, including a "podcasts for you" shelf and an upcoming series of workshops.

  
• Podcasts are now live on YouTube Music — and background listening is available for free

  YouTube has added podcasts to its YouTube Music hub as it looks to encourage background listening for audio-only shows.

  
• YouTube Music’s plan to compete with Spotify’s podcast library just took a step forward
• YouTube wants to dominate the $2 billion podcast business. Its new audio ads can help.