According to MIDiA's most recent music economy report, a full quarter of musicians upload their songs directly to TikTok and other platforms, completely bypassing distributors, labels, and even streaming services like Spotify. These musicians clearly recognize that TikTok can make songs go megaviral, whether that's older tracks having a resurgence thanks to a trendy dance or new songs becoming a meme-y earworm, and see the platform as a way to distribute their art directly to fans, without a middleman taking a cut of their revenue (aside from TikTok's own cut of their ad dollars, of course).
tiktok
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TikTok is a news source for U.S. adults, but they’re not following traditional media outlets
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A quarter of indie artists now put their music straight on TikTok–no label required
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TikTok is attacking misinformation on multiple fronts
TikTok is tackling medical misinformation alongside the World Health Organization and sanctioning Russia-backed accounts RT and Sputnik.
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TikTok enables ad targeting on its search results
TikTok is supercharging its search ads with a new mode that offers precise targeting on multimedia campaigns.
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TikTok wants you to subscribe
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TikTok Music shuts down before making it to the U.S.
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TikTok is a growing holiday shopping hub for Gen Z, but some zoomers wish the app didn’t exist
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Snapchat puts the spotlight on video content with TikTok-y redesign
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TikTok, Meta, Snap team up to protect teens (and themselves)
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Have you heard? MrBeast’s critic walks it back, creators go south, and ‘Hawk Tuah’ gets a podcast
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Watch out, Google: TikTok wants to be a “discovery engine” for travelers
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TikTok is going back to Washington (on a hockey jersey)
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