tiktok

• The TikTok ban might give “Chinese Instagram” the opening it needs to break into the U.S.
• Will YouTube be the new TikTok? It’s pushing longer Shorts and more creation tools

  This is a stark illustration of the fact that even if TikTok vanishes from U.S. soil, it has left a permanent mark on U.S.-based digital platforms. When TikTok's user base began to grow exponentially in 2020, YouTube, Instagram, Snapchat, and more all recognized it for the burgeoning competitor it was and rolled out their own copycats, attempting to capture some of the short-form fervor.

  
• TikTok says small business owners will lose $1 billion in revenue a month if it’s banned

  The platform didn't say exactly how that revenue is generated, but we can safely assume a significant chunk comes from its ever-growing ecommerce hub TikTok Shop. TikTok doesn't often disclose sales numbers from the hub, but it did say that sellers there made over $100 million on Black Friday alone, with some independent brands (like creator-owned cosmetics company Canvas Beauty) seeing six figures' worth of sales in the 24-hour period.

  
• Cucumbers, cottage cheese, and probiotic soda: TikTok’s impact on grocery store shelves

  We've written before about how TikTok food hacks have become popular in the fast food world—enough that some restaurants have officially partnered with influencers to introduce new menu items based on their viral eats. (And enough that TikTok launched its own dining concept where people could get creators' inventions delivered.) But in 2024, TikTok's food trends measurably pushed consumers toward specific foods in grocery stores, too.

  
• You can now build your next car on TikTok
• TikTok CEO meets Trump at Mar-a-Lago in last-ditch effort to thwart U.S. ban
• YouTube is still the most familiar platform among America’s teens
• TikTok wants to turn millions of Americans into paid shopping influencers
• U.S. TikTokers are preparing for a ban by promoting their YouTube and Instagram channels
• D.C. Court of Appeals upholds U.S. TikTok ban, setting up likely Supreme Court case
• Nielsen and TikTok say they’ve struck a first-of-its-kind deal for ad metrics. Is it really that groundbreaking?
• TikTok’s 2024 recap sums up its most demure, mindful year yet