tiktok pulse

• TikTok announces five new ad formats, including a branded take on the Google Doodle
• TikTok puts key dates on the calendar to give brands a heads up (and promote its ad products)

  TikTok's 2026 brand calendar is bigger than previous years' iterations. Here's what that has to do with the Pulse ad format.

  
• TikTok expands its Pulse product to bring brands closer to its culture

  At the 2025 NewFronts, TikTok announced a new product called Pulse Core, which connects brands to top-performing user-generated content.

  
• TikTok is bringing “tentpole moments” to its premium ad product Pulse Premiere

  TikTok shared updates about its Pulse Premiere product and its Music Library during its presentation at the 2024 NewFronts.

  
• Digital media company Candle Media caters to #BookTok as part of production deal with TikTok
• TikTok’s new ad product offers placements next to “premium publisher content”