Soap

• As creators disrupt the skincare business, MoistCr1TiKaL’s cheeky soap brand is cleaning up
• Could Soap-Cutting Videos Be The Successor To YouTube’s Massive Slime Craze?

  There’s even a name for the proliferation of soap-themed videos on Instagram, according to the outlet, as many practitioners call the genre 'Soapstagram'. The appeal primarily lies in a calming sensation that the videos impart due to their repetitive nature -- not unlike ASMR.

  
• Dove Cares About Men; Baseball Stars Shill for Soap

  St. Louis Cardinals superstar, Albert Pujols, New York Yankees ace, Andy Pettitte, & Yankees skipper, Joe Girardi share their "Journey to Comfort" & good skin.