shop

• Instagram Launches ‘Live’ Hub Inside Shopping Tab With Some Help From Nikita Dragun, Peloton
• Instagram Gets Another Venue For Ads Inside The ‘Shop’ Tab

  It’s official. After a successful test, per Instagram, the platform is bringing ads to another surface -- within the Shop tab globally.

  
• Instagram Testing Photo Ads Within Its ‘Shop’ Tab

  Instagram is testing a new ad product that will live squarely within its ecommerce tab, Shop. Shop is a mobile-only hub launched last year to highlight a wide range of digital storefronts.

  
• Instagram Testing ‘Reels’, ‘Shop’ Tabs On Homepage To Bolster Creators’ Livelihoods

  Instagram is weighing a significant change to its user interface with the global test of two new tabs at the bottom of the homepage: one for TikTok copycat 'Reels' (a format launched by Instagram in the U.S. in August), and another tab for for 'Shop' -- an initiative that Instagram launched in July, and which is currently located within the 'Explore' section of the app.