publicis

• Publicis invests $500 million in creator-led marketing with acquisition of Influential
• Twitter Study Claims Its Pre-Rolls Perform On Par With Those Of Leading Competitor

  In terms of message association, Twitter outperformed its competitor, while in terms of favorability and purchase intent, both platforms performed equally.

  
• Facebook Inflated Average Video View Time Metrics By 60% To 80% For 2 Years (Report)

  The company did so by not factoring into calculations any videos that were viewed for less than three seconds, which greatly exaggerated overall averages.