Proctor & Gamble

• ‘Talent’ Casting Call Begins, But is it Really a Starmaker?
• ‘Welcome to Parenthood’: Pampers Gets The Potty Started

  Procter & Gamble's Pampers division has launched a new series on Pampers.com and the brand's Facebook page called Welcome to Parenthood.

  
• P&G's Not-So-Viral 'Zack' Web Series Shows Agencies Fire Duds Too

  Proctor & Gamble\'s Tampax would-be viral campaign Zack16 so far has missed the mark in terms of viewer love on the internet.

  
• 'Heckle U' Lays Down the Rules of Fan Glory

  Review of CBS\'s sports comedy web series \'Heckle U\' starring Owen Benjamin, Kirk Fox and Tom Arnold.