max fosh

• Creators sit behind YouTube’s “Brand Deal Desk” to explain the secrets of their sponsorships
• Sidemen soccer match raises £6.2 million, draws 2.2 million concurrent viewers during 20-goal thriller

  The Sidemen set a new high water mark in their 2026 charity soccer match, which raised £6.2 million for a pair of charities.

  
• Have you heard? Noah Beck becomes a ‘Baywatch’ heartthrob while tic-tac-toe becomes an esport.

  Noah Beck got cast in a 'Baywatch' reboot, Jake Paul got a Trump endorsement, and tic-tac-toe got elevated to esport status.

  
• Max Fosh pulled a good-natured prank on airline passengers. It ended up as the BBC’s most-read story.

  Max Fosh went viral in his native UK and ended up as the most-read story on the BBC website after he made a prank sign near a London airport.