ltk

• Need a gift guide for the 2024 holiday season? Creators can make their own.
• Creators’ viewers can be big spenders. LTK is driving $5 billion a year catering to them.

  The family-owned creator commerce platform is set to drive nearly $5 billion in sales this year from 300,000 creator partners and 8,000 brands. That's more than double its sales in 2023, and far surpasses the $2 billion valuation LTK got when it received a $300 million investment from SoftBank in 2021.