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• Thanks to ‘EA Sports College Football’, gamers are the new four-star recruits
• Parents want ads that reflect “their emotional experience as a parent,” Moonbug study finds

  A survey of parents conducted by Moonbug details the qualities those caregivers want from content and ads.

  
• Consolidation is here: The first half of 2025 saw 52 M&A deals in the creator economy

  Firms like Publicis are investing millions in the creator economy and increasing the number of mergers-and-acquisitions deals in the space.

  
• YouTube replaces Trending tab with charts that show “micro-trends enjoyed by diverse communities”

  The Trending tab has outlived its usefulness as a benchmark for popular content, so YouTube is replacing it with more charts.

  
• Top 50 Most Subscribed YouTube Channels • Week Of 07/06/2025
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 07/06/2025
• 20 years of YouTube: In 2015, Casey Neistat revolutionized the vlog without removing his shades
• YouTube wants creators to share data with brands and potential advertisers
• Top 5 Branded Videos of the Week: Ramseyfication levels increasing (and MrBeast is here too)
• Have you heard? Pirate Software leaves Ludwig’s company while Lilly Singh’s movie gets distribution
• YouTube doesn’t want to monetize “mass-produced or repetitive” content
• Top 100 Most Subscribed U.S. YouTube Channels • June 2025