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• With its 11-week ‘Eras Tour’ scavenger hunt, TikTok wants to be the go-to platform for Swifties
• Justin Flom’s dress trick gets 1.5 billion views to become most-watched YouTube Shorts video

  Justin Flom now has the most-watched video in YouTube Shorts history. A clip featuring a Cinderella transformation has 1.5 billion views.

  
• CAA signs Lilypichu (Exclusive)

  Lily Ki, the YouTube streamer known as Lilypichu, has signed a representation deal with Beverly Hills-based talent agency CAA.

  
• According to court filings, MrBeast is planning to launch a beverage brand and mobile game in 2025

  Jimmy Donaldson is expanding the MrBeast brand with a beverage line and a mobile game, according to court filings for his VDC lawsuit.

  
• TikTok’s new app looks like an Instagram competitor, but it’s not available in the U.S. just yet
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 06/16/2024
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 06/16/2024
• Top 5 Branded Videos of the Week: Airrack gets ripped to support prudent financial habits
• The U.S. Surgeon General wants to put an official warning on social media apps
• Twitch CEO: Kick made a “complete mistake” by poaching top streamers
• Social shopping firm Orca adds Patreon, Fullscreen vets to executive team
• Jake Paul’s latest creator product is a skincare brand called W