harris poll

• Gen Z’s negative feelings about TikTok are starting to affect their usage habits
• Gen Z job seekers are learning professional skills on social media. Are their sources credible?

  A growing number of job seekers (especially among Gen Z) are using social media to self-teach professional skills. Here's what hirers think.

  
• TikTok is a growing holiday shopping hub for Gen Z, but some zoomers wish the app didn’t exist

  A report revealed that about half of U.S. Gen Z consumers will do holiday shopping on TikTok Shop, but a separate study is quite different.

  
• Some brands struggle to convey goals to influencers. The “Creator Rosetta Stone” offers a translation.

  The Creator Rosetta Stone is a new survey that looks to simplify communications between influencers and brands.

  
• Despite X’s rebrand, 69% of its U.S. users are still calling it Twitter