creator commerce

• TikTok wants to turn millions of Americans into paid shopping influencers
• Kajabi’s new initiative wants to help more creators become entrepreneurs

  November is National Entrepreneurship Month, and to encourage more content-makers to embrace being entrepreneurs, creator commerce platform Kajabi has launched Creator Class, which it calls "a practical guide and actionable blueprint crafted by five of the most successful Kajabi creators."

  
• Creators’ viewers can be big spenders. LTK is driving $5 billion a year catering to them.

  The family-owned creator commerce platform is set to drive nearly $5 billion in sales this year from 300,000 creator partners and 8,000 brands. That's more than double its sales in 2023, and far surpasses the $2 billion valuation LTK got when it received a $300 million investment from SoftBank in 2021.