2025 newfronts

• At Google’s NewFronts pitch, execs explain how YouTube helps brands find “the perfect match”
• Meta is launching a new ad product (and using AI) to get brands closer to trending Reels

  At NewFronts, Meta execs revealed new ad products across Facebook, Instagram, Threads, and the Reels format.

  
• TikTok expands its Pulse product to bring brands closer to its culture

  At the 2025 NewFronts, TikTok announced a new product called Pulse Core, which connects brands to top-performing user-generated content.

  
• IAB releases full schedule for 2025 NewFronts

  The IAB NewFronts are returning for another round of pitches that will occur in New York between May 5-8. Here's the schedule.