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• Sponsorships are up 54% year-over-year on YouTube. We’re officially launching a tool to track them all.
• Creator Week Macau hopes to bridge East and West for the digital content industry
• Could content creators + experiential marketing be the magic sauce? Night and its new acquisition are going to find out
• Kids have the best ad recall on YouTube long-form videos
• MrBeast who? When “reach” replaces views, ‘Saturday Night Live’ becomes the top U.S. YouTube channel.
• Bean there, done that: Hank Green’s focus aid soars to top of App Store charts
• YouTube memorializes Roblox’s trillion views with a metaverse-y museum
• YouTube is expanding a feature that lets creators “test and compare” titles and thumbnails
• 20 years of YouTube: In 2015, Casey Neistat revolutionized the vlog without removing his shades
• Have you heard? Smosh steps toward Just For Laughs while iDubbbz steps away from Creator Clash
• Creators won’t dominate the next phase of the creator economy
• YouTube is celebrating its 20th birthday with nearly 40 “Creator Collectives” in major U.S. cities
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 02/23/2025
• Have you heard? ‘Squid Game’ hits the Champs Elysees, Hawk Tuah has a crypto problem, and NPC Miles Morales gets real
• Here are TikTok’s ten tips for creating long-form videos
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 11/24/2024
• Hollywood is cautious about AI-generated media. Two notable YouTube vets are going full speed ahead.
• Asia is ByteDance’s bread and butter, but TikTok earnings are growing in the West
• iShowSpeed got one million concurrent viewers in one of Asia’s most creator-obsessed countries
• Google borrows creators’ credibility for Pixel phone launch
• The Babish Culinary Universe is expanding with THC treats, a vacation rental, and a film script
• Here’s why VidSummit is going to be bigger than ever this year
• LoreFi brings a “unique Theorist twist” to the lo-fi beats genre
• Unspeakable’s new app will bring popular YouTube content to FAST channels