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• Jake Paul vs. Mike Tyson got 49 million Netflix views in 2024, but it was no CoComelon
• TikTok’s new For You Page is on your desktop

  TikTok is looking to make a bigger imprint on desktop devices by redesigning the browser-based version of its platform.

  
• Twitch wants to build up its middle class by letting more streamers make money

  Twitch CEO Dan Clancy provided a monetization update and details on upcoming features in an open letter to streamers.

  
• Are we getting a standalone version of Instagram Reels?

  Instagram's standalone version of Reels separate from Instagram and Facebook would allow it to more easily challenge TikTok

  
• MrBeast seeks funding at $5 billion valuation
• Anthropic is training its AI by having it play Pokemon on Twitch
• The most popular podcaster not named Joe Rogan is building a $250 million true crime network
• Alix splits from Alex: Earle dropped from Cooper’s Unwell Network
• YouTube’s podcasts now reach one billion users per month
• Twitch streamers are getting “sponsorships from marquee brands” in their dashboards thanks to StreamElements
• Toy wonders: 75% of kids ask their parents to buy something after seeing it in an ad on YouTube
• Top 5 Branded Videos of the Week: Druski finds love while Ryan Trahan goes time travelling