Homepage Feature

• Kick sets new high-water mark with 317 million hours of watch time in March 2025
• Fans have more ways than ever to give creators direct financial support. But what if a recession hits?

  With a potential recession looming, plus the uncertain tariffs, that just might happen--and, like they did when we all thought digital ads and brand deals would go down five years ago, savvy creators are already bracing for impact.

  
• Creator content has upended U.S. politics. Now it’s influencing Canada’s elections to the tune of millions of views.

  Political creator content is getting millions of views in Canada, where a social media news ban has affected the upcoming federal election.

  
• Top 50 Most Subscribed U.S. YouTube Channels • Week Of 04/13/2025

  'A Minecraft Movie' brought Technoblade back in the U.S. Top 50 amidst a broader trend of brainrot YouTube Shorts content.

  
• Top 5 Branded Videos of the Week: South Korea, Nintendo Switch,
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 04/13/2025
• TikTok made $39 billion outside of China last year. How’s that ban looking?
• Snap’s new ad format asks brands to pay for creators’ education
• Have you heard? ‘Ask a Ninja’ revived, scambaiters in the spotlight, and Twitch staff says Adin Ross unban big L
• TikTok tells creators to stick around for bonus monetization
• BeReal thinks it can capitalize on TikTok’s uncertainty with ads. Are they even competitors?
• Creators are redefining food discourse. Now they’re getting their own version of ‘MasterChef’.